GenFoxy Studio
Our Biography
Welcome to GenFoxy, an independent game development studio based in Indonesia, where innovation meets creativity. Founded by Samuel Febrian, a passionate programmer with a strong interest in Artificial Intelligence and Machine Learning, GenFoxy has grown from a humble beginning into a versatile game studio dedicated to creating impactful experiences for our clients. Our journey began when Samuel combined his fascination with emerging technologies and programming to create his first game project—a groundbreaking venture that also served as his final university thesis. This early exploration of AI and game development was the foundation of what would later become GenFoxy. Following graduation, Samuel spent over 12 years honing his expertise as a solo developer, working on a diverse range of AI-driven and game-related projects for international clients, including educational and private initiatives. In 2022, driven by a vision to share his knowledge and expand his creative impact, Samuel founded GenFoxy. Now, as a collaborative team, we specialize in delivering cutting-edge solutions for various genre start from Casual to Esports projects, serving clients across Africa and the United States and we also produce our own IP games. At GenFoxy, our mission is not only to craft innovative games but also to leverage transformative technologies that push the boundaries of immersive experiences.
A Timeline
YEAR 2010
Samuel Febrian, our founder, combined his fascination with emerging technologies in Machine Learning and programming to create his first game project. This groundbreaking venture not only marked the culmination of his university thesis but also served as a pivotal starting point for his journey into the world of game development.
Year - 2022
Our founder established the game development studio with a team of six individuals, naming it Gen5am. The studio focused exclusively on mobile game development and live interactive games for TikTok.
Year - 2014
Our founder worked extensively with various US-based clients on AI and VR projects, focusing on simulations and multiplayer games using Photon. This marked a period of significant growth as the demand for multiplayer projects surged. Managing 2-3 projects independently, our founder rented a coworking space and began seeking collaborators, dedicating day and night to keeping up with the workload.
Year - 2024
The studio name was changed to GenFoxy to ensure better pronunciation while aligning with our motto and workstyle. We began developing our own IP games, ranging from casual interactive games to esports titles.
Year - 2020
As COVID spread across the world, many industries experienced significant downturns. However, we were fortunate to receive a major project for an esports game targeted at the South African market. This year marks the beginning of our dedicated focus on esports game development.
GenFoxy
Let’s
Make Games
